Lutheran Senior Services
Situation
Lutheran Senior Services is the largest senior care services
organization in St. Louis and the 13th largest in the
United States. Providing such extensive services, the organization
wanted to strengthen its brand position through a targeted
strategic plan for communications with a need to develop a
more robust internet presence and marketing approach. Local
senior residences and home care services were not easily
identified as part of the Lutheran Senior Services brand.
Goal
Research and plan a system wide brand strategy.
Strategy
Create a fresh brand look and message strategy. Support the
brand introduction through outdoor and print advertising
campagin, direct mail, and print and media collateral including the
following:
- Photo gallery;
- Targeted marketing deliverables for the region;
- Website; and
- Environmental graphics.
Impact
Raised brand awareness; assisted with internal culture change;
and equipped marketing and communications team with web strategies,
creative templates and photo gallery.