Papal Visit
Situation
During the Pastoral Visit of Pope John Paul II to St. Louis,
Henning Communications was the lead communications team
coordinating print materials, licensed souvenirs, venue signage and
a media guide for five events over two days. Attended by thousands
locally and across the United States, the Visit was a historic
moment for St. Louis.
Goal
Create a strategic communications plan to welcome the entire St.
Louis community and visitors. Seek strong participation from the
Catholic community at ticketed events at the Edward Jones Dome,
Scottrade Center, Cathedral Basilica and airport welcome and
departure ceremonies. Coordinate creation and production of all
communications materials under Vatican guidelines for a papal visit
and the United States Secret Service with the president, first lady
and vice president of the United States in attendance.
Strategy
Integrate brand identity and messages across all media to
maximize impact. Design compelling Papal Visit logo. Coordinate
creation and production of event collateral:
- Event tickets and programs;
- Venue signage;
- Outdoor advertising;
- Licensed wearables and souvenirs; and
- Media Guide.
Impact
Papal Mass included the largest attendance for any indoor event
held in the United States. 1500 media credentials issued, and local
media coverage comparable to other historic St. Louis events.
150,000 souvenir programs distributed.